This photoshoot was a part of "The Last Ever Issue" project, a social campaign published in Poland on International Women's Day 2019, that received CANNES LIONS GRAND PRIX Glass Lion 2019 (Lion for Change, that celebrates culture-shifting creativity)
For 27 years, ‘Twój Weekend’ (Your Weekend) was one of Poland's longest running & most read adult magazines. In December 2018, it was bought out & closed down, but not before one final issue.
The team involved used the final issue to challenge the culture of sexism & gender inequality the magazine had contributed to. The format kept the regular sections & columns but reimagined the content around gender portrayal & equal rights.
It was the symbolic end of an era & a start of a much-needed national conversation.